Case Studies
Three production systems we've shipped — each one carries weight, each one ships. Built with the same discipline whether it's a corner restaurant or a knowledge platform serving millions.
Khalas Kitchen — Enterprise AI for the Corner Store
AI-powered ordering, inventory, and marketing infrastructure built so family-run restaurants can compete with chains. Scaled to 5,000+ sellers without losing the soul of what local restaurants are.
ShamelaGPT — Context-Aware AI for Islamic Knowledge
Grounding AI responses in verified Islamic scholarship to fight Islamophobia and misinformation. Built to honour the source material, not flatten it into generic LLM output.
AI Footprint — Making AI's Hidden Costs Visible
An educational platform that surfaces the environmental, social, and privacy impact of the AI tools we use every day. The argument that domain-aware AI matters — not just performant AI.
The thread running through these
Every one of these projects starts with the same question: where does domain knowledge actually need to live, and where is AI just executing on top of it? The answer is different in each case — but in none of them is "buy a chatbot, point it at the data" the right shape.
If you have a problem where the answer is fuzzy, that's exactly when we like to talk.
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